[wanabidii] Newsletter: Actress Li Bingbing's Haunting PSA

AWF Monthly Newsletter         January 2015 view online             Actress Li Bingbing Stars in Haunting PSA As the poacher's bullet hits actress Li Bingbing, she transforms into a fatally wounded African elephant before falling to the ground where she lies surrounded by her mourning elephant children. In "Hunted," our newest public awareness ad, with partners WildAid and Save the Elephants, the "Transformers" and "Resident Evil" actress changes into a hunted elephant, putting the realities of poaching into perspective. In partnership with Wanda Cinemas—China’s largest movie theater—the video is playing during previews on 1,300 screens across 150 theaters. In coordination with the video's launch, Li also urges her countrymen and women to go ivory free via billboards and signs erected at 107 locations in three major Shanghai and Beijing airports. > Watch the heart wrenching video           Wildly Inspired Filmmaker Dan Duran dreamt of traveling to Africa and documenting the continent's natural treasures. When he won the first WILD to INSPIRE filmmaking competition, hosted by Nat Geo WILD, AWF and Sun Valley Film Festival, that dream came true. In December 2014, he traveled to AWF's Manyara Ranch in Tanzania and shared his adventures in his travel diary. > Read his stories               Yearly, 8 percent of Africa’s elephant population is poached. It’s only with your support that we can reverse this alarming trend.               AWF's Ilima Primary School is more than just a building to its students, teachers and community—it's a promise of a brighter future > See how we're changing education           Counting elephants is a critical step in the conservation process, providing insight into population and poaching patterns > Find out why           Priceless World Heritage Sites are no place for drilling and industrial activity, which would threaten valuable biodiversity > Learn about the consequences           In a changing Africa, new technologies and tradition intersect, bringing economic opportunity and conservation to Africa's rural areas > Read our CEO's blog                 Elephant Resolution This January, make a resolution for Africa's elephants. Share our anti-ivory pledge.     SPREAD THE WORD                             Fun Fact Hyrax infants are born fully developed and are even able to run and jump after just one hour.

At AWF, we believe that protecting Africa's wildlife and wild landscapes is the key to the future prosperity of Africa and its people. For over 50 years, we have made it our work to help ensure that Africa's wild resources endure.       1400 Sixteenth Street, NW   |   Suite 120 Washington, DC 20036   |   1-888-494-5354   www.awf.org   |   Support Us Privacy Policy   |   Unsubscribe     Donate with confidence:     Photo credits: Dan Duran, MASS Design, Paul Runze, Marie Frei, Ewaso Lions, Billy Dodson, C. Feral