In today's age of knowledge abundance, the scholarly community is turning its attention to the use of social media channels and other online platforms. Scholars have been increasingly integrating these tools into their everyday work, creating enormous potential to capture the digital traces of their research.
Not surprisingly, then, in recent years academics have shown a growing interest in non-traditional ways of evaluating their scholarly 'impact'. These altmetrics, short for alternative metrics, allow researchers to gauge the impact and reach of their research in the social web beyond traditional citation counting.
While much of the conversation around altmetrics has become about alternative measures for research 'impact', researchers (especially those from developing countries) would do well to focus on using altmetrics to take advantage of what social media and online platforms have to offer: the opportunity to reach, analyse and engage with the social and public dimensions of scholarly work.
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