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PRESS RELEASE
GeoPoll and Control Union Use Mobile Surveys to Engage with Agricultural Industry in Africa and Asia
The partnership will initially focus on countries in Africa including Ghana, Kenya, Nigeria, Ethiopia, Tanzania, and Uganda
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“Control Union is excited to focus its expertise and better support smallholder farmers. GeoPoll’s team and platform provides us practical tools to connect with rural farming communities to educate, certify and link them to a global marketplace. The survey tools also empower our commercial clients to monitor goods as they move through supply chains, increasing transparency and helping them report better economic and social impact. Accessing information from the most remote farming communities will no longer be a barrier to asking or answering consumer questions,” said Johan Maris, Managing Director, Control Union.
Together GeoPoll and Control Union will launch several mobile products aimed at non-profits, commercial organizations, exporters and suppliers:
• Certification Surveys: Mobile survey instruments which will monitor farmers’ compliance with programs such as Global GAP and Organic certifications.
• Value Chain Monitoring: Mobile survey instruments that will serve as a tool for sustainable value chain design and monitor social, economic and ecological impact.
• Compliance Messages: One-way push content messages promoting agricultural compliance.
• Custom Surveys: Mobile survey instruments with customized questions and design, allowing clients to collect mobile data which will inform and enhance their operations in local markets.
“We are pleased to partner with Control Union to improve engagement with smallholder farmers, bringing them increased access to global markets and business opportunities. This is an excellent use of the GeoPoll platform, and we’re confident that the better data and increased knowledge generated through this partnership will be beneficial for both farmers and ultimately consumers,” said James Eberhard, Founder & CEO of GeoPoll.
The partnership will initially focus on countries in Africa including Ghana, Kenya, Nigeria, Ethiopia, Tanzania, and Uganda, expanding to key markets in Asia including Indonesia and the Philippines. With consumers demanding increased transparency, target value chains include coffee, cocoa, cotton, palm oil, rice, tea, tobacco, and fresh fruits and vegetables.
Distributed by APO (African Press Organization) on behalf of GeoPoll.
Media Contact
Roxana Elliott
202-733-2555 x 223
About GeoPoll – research.geopoll.com
GeoPoll (http://www.geopoll.com) is the world’s largest mobile survey platform, with a network of more than 200 million users in emerging markets. GeoPoll’s platform conducts surveys through the mobile phone and provides results to clients in real-time, giving anyone the ability to make data-driven decisions. Through work with Fortune 500 companies, nonprofits, and governments, GeoPoll provides insights on everything from food security to brand preferences. GeoPoll services include both custom research and subscription products.
About Control Union – www.controlunion.com
Control Union is a global network of inspection operations and dedicated laboratories, specializing in Independent worldwide cargo surveying and superintendence. Through innovative solutions, specialized services and product knowledge, we offer complete packages for logistics, quality and quantity management. From the country of origin to the final destination. And with an open mind towards clients’ demands.
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