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Dangote among top 10 most valuable brands in Africa
The survey recognized Dangote as the most valuable brand in the consumer goods sector with an African brand value of 216 and overall 8th most valuable brand when placed against brands from other sectors.
The survey tagged ‘The Brand Africa 100 table’ (http://www.brandafrica.net/BrandAfrica100Awards.aspx) was established in 2011 and seeks to identify, acknowledge and promote African and global brands that are catalysts for Africa’s growth, reputation and value. The survey further recognizes African brands which were beginning to challenge or lead global brands in Africa and across various industries including telecommunications.
Explaining its method at arriving at the brands’ ranking said “the study involved a comprehensive research among consumers 18 years and older, living in representative countries in metropolitan sub-Saharan Africa regions to draw up a list of the most admired African and global brands in Africa. Each respondent was asked to mention the five local and global brands they admired.
Commenting on the recognition of Dangote brand, the magazine stated that: “… what is perhaps a little more surprising is that Dangote, the largest manufacturing conglomerate in West Africa, and Globacom, the Nigeria-based telecommunication provider, are also in the lists. Both brands have managed to win the hearts of the communities in which they operate.”
Dangote’s emergence did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through establishment of cement factories. It operates in about 13 African nations making one of the most visible, recognized and admired brands.
Distributed by APO (African Press Organization) on behalf of Dangote Group.
About Dangote Group
The Dangote Group (http://www.dangote.com) is the most diversified business conglomerate in West Africa with a hard-earned reputation for excellent business practices and products' quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa.
Since inception, the Group has experienced phenomenal growth on account of quality of its goods and services, its focus on cost leadership and efficiency of its human capital. Today, Dangote Group is a multi-billion Naira company poised to reach new heights, in every endeavour competing with itself to better the past.
The Group's core business focus is to provide local, value added products and services that meet the 'basic needs' of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment and provide goods for the people.
For more information visit: http://www.dangote.com