| | | Triple Match Challenge | | Take advantage of this brief opportunity to protect irreplaceable wildlife like the rhino. | | | | | | | | Poaching of rhinos increased 3,000% between 2007 and 2011. When a mother rhino is killed, poachers will often even slaughter the calf because it refuses to leave its mother's side. I realize how grim the outlook sounds – and it is a critical time – but AWF is leading the fight to protect these precious animals, and we are making headway. Your support helps provide the necessary training and equipment to deter poachers and traffickers, as well as the resources to deploy public awareness campaigns where rhino horn is still coveted. We have had great success using PSAs in China, and are expanding our efforts in Vietnam. Triple your impact on the fight against poaching with a tax-deductible gift today. Our success comes down to what we do together – not next month, or next year, but right now. | | | | Sincerely, | | Patrick J. Bergin Chief Executive Officer | | | | | | | | | |
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