NMG's action follows the move by The Star which also moved to ensure they only published polls from credible pollsters. The criteria they decided to use to determine credibility was based on wether the polling firm is a member of the Market Research and Social Research Association of Kenya (MRSA).
MRSA was formed by research firms with the intention of self regulation. It currently has 12 members and these are the only ones whose opinion polls will be published by The Star.
You can read the article by The Star concerning opinion polls by following this link http://www.the-star.co.ke/news/article-99313/star-wont-publish-some-opinion-polls
KENYA NI JINA, NCHI NI WEWE
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--Dear Maryann,I saw the NMG Feature on opinnion polls and thank you for posting - i was to post the same here.The position of the NMG commentary must be highly commended and be viewd by all men and women of good will as a good indicator in a society that takes different positions depending on what report the opinion holds.I have to say the following;-Opinion polls are a research survey of public opinion from a particular sample where general observations are made from questions on a particular subject.I have had assignments on research before including for two leading research firms in the country.The major problem lies with respondents.They usually misunderstand the questions or your intent all together.For example,one of the questions i put across to respondents was;-1.Where do you do your banking services.For an answer,i was asked "Kijana,why do u want my bank account"! Who sent you!In the questionare,the drafters had in mind the name of the bank and not the bank account. The central theme was about the services and various products on offer in which one bank wanted to compare with others. The regions covered were Lavington,Upper hill and Gigiri.Its only few people who responded.Even foreign institutions refused me entry on asking me what i wanted.Then come to the political questions. Our politics are largely shaped by our tribal affiliation,kingpin and party. Nothing can come out good if the question does not view my leaning - the other side is automatically not good.Coupled with unethical professionals (reserchers and reporters), the expected "answer" is usually unexpected! And the media blows depending on the interest/leaning!As you have put it,opinion polls nearlly brought kenya to its Knees - perhaps we need to understand the one million dollar question ;-1). What was the explainantion (by research) as to why there whas a meteoric rise for one candidate and drastic fall for the other in a short time pace!Ipsos Synovate will need to explain some day.Who owned the polsters of 2007!And how better/worse are our forums on opinions on various matters!Evans MACHERA.From: Maryann Wanjiru <cirumariga2007@gmail.com>
To: progressive-kenyans@googlegroups.com; uchunguzionline@yahoogroups.com; wanakenya@googlegroups.com; CHANGE MOMBASA 2012 <changemombasa2012@yahoogroups.com>
Sent: Sunday, January 13, 2013 11:26 AM
Subject: Nation Media Group on Opinion Polls
I want to take this opportunity to congratulate NMG on their feature on opinion polls, in their today's newspaper.NMG will only report opinion polls that disclose their methodology, that are not parochial and which are conducted by credible polling firms, since now there is legal frame work for political opinion polling after parliament passed the publication of Opinion Polls Act.Excellent work NMG and I am also requesting other media outlets to do the same, we saw how skewed and untrue opinion polls almost brought this country down in 2007/8Now while at it, would it also be possible to know who owns or runs this firms, just to be sure they are not being operated by relatives of the candidates, especially presidential candidates???
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